Atlanta and its brand product

To be in Rome and not to see the pope? It's the same as to be in Atlanta and not to see the museum of Coca-Cola! It may even be a tourist trap, but the history of the soft drink is impressive, even if one doesn't like it unless in a cocktail...

Everything started here in 1886. As CNN which was founded in 1980.

'Atlanta is the capital and the most populous city in the U.S. state of Georgia with a 2010 population of 420,003.[8] Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest in the U.S.  The city has long been known as a center of black wealth, political power and culture; a cradle of the Civil Rights Movement and home to Dr. Martin Luther King, Jr. However, the city's white population is growing rapidly, while Metro Atlanta has quickly become ethnically diverse with large Hispanic and Asian populations. The arts and entertainment are well represented in Atlanta, and the city is an important base for hip hop, gospel, and neo soul music; in addition, it has become a major center of film and TV production. Atlanta stands out among major U.S. cities for its dense tree coverage. In 1996, Atlanta hosted the Summer Olympics, an event that spurred a wave of gentrification that has intensified into the 21st century, revitalizing the city's center and in-town neighborhoods.'